Dobryana TM supported the Three Dairy Products a Day campaign
23 January 2013
All News
The start of the Three Dairy Products a Day informational and educational project was announced at a press conference held on January 23 in Kyiv. The project’s mission is to raise the Ukrainians’ awareness of the importance of daily consumption of at least three dairy products.Presentation of the widespread informational and educational "Three Milk Products during a Day" Project was held in Kyiv on January 23.
"Three Milk Products during a Day" Program was established at year-end 2012 and it is funded by the leading Ukrainian manufacturers of milk products, including "Milkiland-Ukraine" Company, in association with the European Business Association, the Ukrainian Agrarian Business Club, and media representatives.
Essence of the Program is to promote consumption of natural milk products in Ukraine. The Project is entirely social one and it is aimed at promotion of the healthy nutrition through consumption of at least three milk products during day.
In 2013, it is planned to organize a wide range of events within this Project, including dissemination of social advertising concerning useful properties of milk products, holding of the national campaign for testing of the packaged milk products, TV broadcasting educational stories on the milk products, organization of the campaign aimed at the diagnosis of the mineral density of human bones by citizens in large trade centers, holding of school educational lessons concerning value of milk.
Essence of the Program is to promote consumption of natural milk products in Ukraine. The Project is entirely social one and it is aimed at promotion of the healthy nutrition through consumption of at least three milk products during day.
In 2013, it is planned to organize a wide range of events within this Project, including dissemination of social advertising concerning useful properties of milk products, holding of the national campaign for testing of the packaged milk products, TV broadcasting educational stories on the milk products, organization of the campaign aimed at the diagnosis of the mineral density of human bones by citizens in large trade centers, holding of school educational lessons concerning value of milk.
